Success one student at a time.
Strategy, branding, print system
WHAT IT IS
YPIE was founded in 2007 to help students from the Yonkers, NY community achieve their dreams for college and successful careers. Their old identity did not reflect their professional approach making it hard to be taken seriously by philanthropic groups and potential donors.
WHAT WE DID
Our partner Drew Coburn developed a strategy that articulated their brand essence and mission and focused their messaging. As we needed to retain equity from the old identity we simplified and evolved it to express a stronger story of the pathway to success and better reflects their professional data-driven approach. We also developed a simple, easy to execute graphic system as they are still a bootstrap organization.