Success one student at a time.
Strategy, branding, house style system, guidelines, print system
WHAT IT IS
WHAT WE DID
To be taken more seriously by the philanthropic groups and potential donors and to better tell their story to they students and their families, we evolved the logo (needed to not lose the equity they've built up over time) to better tell a strong story of pathway to success, to and develop a flexible, easy to execute identity system as YPIE is a bootstraps type of organization and need to do it all!