uplift chuck routhier

Branding, environment, marketing

WHAT IT IS
A women-only fitness studio in the heart of the flatiron in NYC offering personal training, classes and events.

WHAT WE DID
Bold, empowered and green! We worked closely with Heitler Houstoun Architects to develop a core brand identity as well as the environment. We also proposed and designed uniforms to t-shirts to postcards.