Branding, house style system, brand architecture, guidelines, print system
WHAT IT IS
LCH is a UK multi-asset class clearing house, that is, the ‘traffic controllers’ of the financial world. Perceived as a conservative and trusted necessity in the marketplace, LCH needed to rebrand to express what they really are: The international market’s most visionary partner.
WHAT WE DID
Partnering with 8pt Studio and UK typographer, Sinead Madden, we refined the core signature monogram and tagline, helped develop a practical brand architecture and then crafted a visual style that differentiated in the market, simplified complex strategies and products with a warm, streamlined graphic approach retaining an overall classic visual impression needed to complete in today’s fierce financial marketplace.