WHAT WE DID
We were asked to visualize their new strategy and develop an identity that amplified and supported their new name: FirstMet. They also wanted to retain equity from their existing brand (a heart icon and colorways) to not alienate current users. The name itself told a very strong story, about the excitement you feel when you first meet that someone. They needed an identity that talked about connections and the unfolding of that relationship, was simple, easy, genuine, and expressed how easy and simple and low key their process is.
Our solution: a unique and memorable heart logo built from two simple parts that come together to make a connection and the unfolding of that story. It stands out in a competitive set filled with heart icons. It's familiar and approachable yet distinctive in the category and delivers on their strong brand story. Tell us how you ‘FirstMet’!