Joan is an experienced brand strategist and researcher with experience across a broad range of categories and marketing disciplines. Her 20 years of experience in brand consulting and advertising on both the client and agency sides have enabled her to fully appreciate the many marketing complexities clients face. Clients include: NYC-DOT, Ethicon, Weill Cornell Medical School, Janssen, Dell, Pfizer and The Arc.
As Executive Director, Strategic Services for Landor New York Joan was responsible for directing the strategic development of branding initiatives across a broad spectrum of Landor clients. Joan developed relevant and differentiated brand platforms that reflected target insights and business decision dynamics. She has extensive experience conducting senior-level interviews as well as running creative group brainstorming sessions and moderating focus groups. Her experience covers brand creation, brand positioning, brand architecture and brand experience alignment.
Prior to joining Landor, Joan was SVP Group Planning Director of Lowe Lintas where she managed a variety of assignments across categories including financial services (both consumer and b-to-b), pharmaceutical (including the launch of a new Roche drug), lodging and packaged goods.
At MasterCard International, she led the company’s advertising initiative. She had an opportunity to impact a wide array of company products including new product and service launches, consumer and corporate marketing programs, merchant and member relations, sports marketing and co-branding ventures.
Educated in typography and graphic design, Chris has a BFA in fine arts from The Corcoran School of Art in Washington, DC. For ten years Chris was Vice President, Design Director at Cline Davis & Mann, the world’s largest pharmaceutical advertising agency, co-managing Brand Anatomy, a branding and design division based in NYC.
Before joining CDM in 2003, Chris was a creative consultant at Ogilvy & Mather’s Branding Integration Group. There, he developed the current logotype and global branding system for Maxwell House coffee. Before Ogilvy, Chris was senior designer at Pentagram Design in New York where he was responsible for developing numerous consumer and corporate brands, including The American Folk Art Museum, as well as annual reports, and consumer packaging.
Chris currently works independently as a design consultant developing comprehensive branding systems and presentations for clients such as Ogilvy & Mather, DDB Remedy, FCB, GIANT, Agency RX, CDM, ThinkSo Creative and various other advertising agencies and design studios on both east and west coasts.
In addition, Chris is a working painter in New York City, where his work has been exhibited and sold.